Jennifer-Goldstein-Fritz-and-Alba-Gonzalez-Nylander-courtesy-AJ-Media-Services

AJ Media Services Wins Regional Impact Award

AJ Media Services LLC, an award-winning Nashville-based professional video production company, has been awarded the Minority Supplier of the Year Award – Class 1 for their outstanding achievements in business development and collaboration.…
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Why POEM Matters

The amount of brand messaging, articles, pictures, videos, just sheer information available for consumption on any given day is mind-boggling, even overwhelming. Businesses are competing for attention, to be heard above the noise and reach their…
authenticity-and-equality
When Executive Nashville asked me to write about the state of the ad industry in its first issue devoted to highlighting the achievements of the city’s female business leaders, I jumped at the chance. Never before have we seen such vibrancy…
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Communicating in the New Millenium

As the world spins faster and faster into the digital age, companies need to know that they are communicating with two distinctly different consumers and workers. Baby Boomers and Millennials find themselves trapped in a lockdown of miscommunication. They…
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Filling the Marketing Generation Gap

How changes in your consumer messaging can help your brand overcome shifts in consumer purchasing power Gen X, GenY, iY, iGen, Millennials, Post Millennials, Centennials and of course… Boomers. If you’re a brand trying to break through,…
ROCKET-SCIENCE

Market Consumer Research: It's Not Rocket Science...or is It?

What exactly is rocket science anyway? Rocket science, according to the uber-on-point Wikipedia (insert slight sarcasm and skepticism here), is based on the following: theoretical physics, such as fluid dynamics for aerodynamics or the equations…
outsourcing

Why To Consider Outsourcing Your Sales Efforts

With some economists predicting a strong US economy in 2016, this could be the year employers can afford to give pay increases. Will that be enough to keep your best sales people? Is keeping expensive employees the right decision for every…