Entries by Ben Velker

How Grit & Nashville Charm Can Redefine a Tech Company’s Customer Experience

“Although your customers won’t love you if you give bad service, your competitors will.” These words from business expert Kate Zabriskie defined a once tumultuous season under old administration at Edgenet—a Nashville-based Software as a Service firm. Customer service, at the time, was an afterthought—at best. Many clients were basically neglected until a need arose. […]